Davis Harrison Dion (DHD), a North Michigan Avenue strategic communications firm, has been selected the agency of record to provide marketing support for Thermo Scientific AP, a division of Thermo Fisher Scientific.
DHD is responsible for developing a new marketing position for the company’s Anatomical Pathology group based in Kalamazoo, Michigan, as well as creating and implementing all supporting advertising materials.
“Their parent company has tremendous brand recognition,” said Doug Davis, president of Davis Harrison Dion. “By building the Thermo Scientific brand position, we can help increase their leadership position in the anatomical pathology marketplace.”
Thermo Scientific helps solve the toughest analytical challenges with a world-class portfolio of products and technologies. From routine testing to complex research and discovery, Thermo Scientific offers high-end analytical instruments, reagents & consumables, laboratory equipment, and software & services.
A Chicago advertising force for more than 25 years, Davis Harrison Dion offers a full range of strategic, account, creative and media services. The agency has a roster of business-to-business and business-to-consumer clients in areas including banking, education, food production, manufacturing, professional services, senior living and travel.
